Generation is a group of people who believe in keeping the arts alive. Arts organizations are struggling to attract the interest of younger audiences - specifically those aged 25-40. Meanwhile, those of us in that age group are tired of the same movies and nightlife we've been to every weekend for years, but we generally don't have the budget for a $50 symphony ticket.
Enter Generation A. Generation A chooses some of the best events going on in Utah, then arranges a discounted price for our members to each event. Afterward, we get together at a local restaurant to get our social fix. Our members get the great art they want at a price they can afford, and they get to meet other interesting people easily.
Mission Statement
To foster a community where members can attend arts events with a widespread appeal.
Objectives
- Build the Utah arts community
- Increase patronage to arts events
- Create opportunities for networking with art enthusiasts
- Promote arts events throughout the area
- Connect with future arts donors
- Volunteer and support arts organizations
Arts Pillars
- Cultural Heritage
- Dance
- Film
- Literature
- Music
- Theatre
- Visual Arts






